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The Journey of a Creative Brief

Discover how your brief flows through Tone Agency

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AI-supported briefing

Fill out our smart form with AI assistance. Handle multiple tasks at once with no backlog.

Our easy-to-use form helps you complete briefs without the faff. Or, we can pull tasks directly from your own workflow - meaning no new systems to learn.

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Quick human response

Get an immediate human response and schedule within 4 hours.

You'll be working with a top-tier team in the UK, including experienced Project Managers who support and collaborate with a range of clients daily.

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Brand Champion review

You'll be assigned a 'Brand Champion' who's on top of your guidelines and brand.

A senior creative and your eyes and ears, trusted with ensuring guidelines are followed and that everything you receive is consistent.

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Rapid work initiation

Work starts the same day or the next day.

We're more agile than most agencies, so we can get stuck into your briefs right away. No need to panic over short lead times or reactive campaigns!

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3-tier QA process

All output goes through 3-tier quality assurance.

This 6-eyes review process ensures consistency across the 10,000+ assets we create a month, with oversight from experts in design and project management.

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Swift first draft

1-3 day turnaround for your first draft, with a no mistake guarantee.

On average, we’re delivering assets within just a few days. In the unlikely event that we don't nail it first time, you'll get unlimited revisions.

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Interactive feedback

Drag and drop notes for easy, visual feedback.

We want your campaigns to hit the mark, so we welcome all feedback. Adding notes directly to this system means no more endless email threads.

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Speedy revisions

Revisions booked the same or next day.

If something's not right, we'll get to work on making sure it's spot on the next time round. Amends are prioritised so you won't need to wait long.

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Transparent Kanban board

A clear view of task progress and upcoming work.

Our clients have their very own Kanban board area, which can be accessed by several colleagues to ensure teams are clued up on new and existing projects.

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Digital sign-off

Streamlined approval with version history.

To keep projects on track, our digital sign-off process allows clients to log who approves assets and when as they progress from concept to completion.

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Cloud delivery

Deliverables stored in an always-accessible cloud folder.

Whether you're based in the UK or overseas, our cloud delivery means there's no need to worry about accessing your files. Get them anytime, anywhere.

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Flexible hours

Adjust your hours as needed, balanced quarterly. Choose a monthly allocation of time and we’ll ensure it’s as productive as an in-house team member. Pull time forward or push it back.

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Editable creative

Launching in 2025 – make quick text changes with our proprietary tool. When brainstorming new ideas or iterations, clients can use our Low-Fi Banner Builder to create mock-ups and prototypes for web and social channels.

Design assets across all specialisms for one low cost.

Book a demo to learn about Design on Demand, a monthly subscription that allows you to deliver more campaigns, across more channels, more consistently.